The Atomic Blog

Atomic PR’s Los Angeles office is proud to announce that it has recently become the AOR for People Media, a leading operator of targeted dating sites owned by IAC’s Match.com. In our new role, we will work alongside the leading online dating operator’s corporate and product development teams to craft and execute umbrella strategy, positioning and messaging for the company’s premiere online dating sites, SeniorPeopleMeet and BlackPeopleMeet. In addition, Atomic will also provide media relations, social media and video, event support and product promotion for the aforementioned sites.

"We were instantly attracted to Atomic PR’s understanding and modern approach to the online dating space," said Lavinia Evans, VP of Product Development. "Atomic’s proven ability to help Web-native brands create an elevated awareness among their target audience made the agency the perfect partner for us."

"We are tremendously excited to partner with People Media Inc. to increase awareness around the company’s popular SeniorPeopleMeet and BlackPeopleMeet’s online dating sites," said Rachel Rogers, senior vice president and managing director, Atomic Public Relations, Los Angeles. "Now more than ever, single people of all ages and demographics are looking for new ways to meet people that fit their exact wish list. It is very exciting to be able to apply our agency’s methodology, expertise and energy to support People Media’s continued mission of bringing a new and lasting relationships to the masses."

People Media Inc. joins Atomic PR’s Los Angeles office strong portfolio of online dating clients. Others include: Herway, the dating site designed for women, OnlineBootyCall.com and HotorNot.com. As a result of these wins and others, the agency has continued to rank among the fastest growing in the US, and was recently named Tech PR Agency of the Year by the Holmes Report.