Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
Atomic has expanded its Southern California regional presence with a new office in Orange County.
The office is headed by Vice President Krys Card Grondorf, a senior Orange County PR executive who joined Atomic from Citizen Paine, (formerly Paine PR), where she managed PR and social programs for a number of top consumer and technology brands including Procter & Gamble, Kraft Foods, Aflac, Sony Electronics and others. Previously, Krys was director of the entertainment technology practice at Los Angeles agency Bender/Helper Impact where she managed accounts including Sony Pictures Digital Entertainment, Dolby Labs, LG Mobile, NXN Software (acquired by Avid), Discreet (acquired by Autodesk), and others.
Jennifer Olson, veteran Atomic director, rounds out Atomic’s Orange County management team and additional regional firepower is provided by Atomic’s 18-person Los Angeles office, led by Senior Vice President, Rachel Rogers.
“Atomic is a world-class PR and social media firm with a unique approach and a strong pedigree with consumer and technology brands,” said Rick Sharga, president of the Technology Council of Southern California. “Atomic offers an interesting new option to Orange County brands looking for a fresh perspective.”
Atomic also has offices in San Francisco, Los Angeles, New York, London and Munich.
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