Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
Written by Kevin McCauly
Atomic PR has scooped up Saatchi & Saatchi S North America, the consulting firm that advises companies on corporate social responsibility, sustainability, citizenship and social good initiatives.
Judah Schiller, S&SSNA CEO, expects Atomic’s “analytics-enhanced planning and expertise in the social media arena” with help bolster the level of dialog around issues that impact business, communities and individuals.
Schiller has worked on projects for General Mills, Wal-Mart and Wellpoint.
Andy Getsey, Atomic’s CEO, told O’Dwyer’s that the San Francisco-based firm has “good hooks “into the sustainability world through engagements with Echelon (smart meters), GreenBuilders (eco-friendly residential developer) and Grid Alternatives (non-profit group solar power outfit).
Saatchi & Saatchi is part of Publicis Groupe, parent company of MS&L Group.
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