Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
Katie Gerber, a PR and social media professional with more than 10 years’ experience in the technology, gaming and entertainment industries, has joined Atomic PR in Los Angeles office as an account director. Katie most recently worked for Disney Interactive Media Group, where she focused her efforts on developing the growing family friendly online gaming business and worked on major franchises including Cars, Club Penguin, Disney Fairies and Pirates of the Caribbean.
“Atomic’s unique analytics-enhanced approach, mix of classical and digital media capabilities, and collaborative culture is pushing the boundaries of the traditional definition of public relations,” said Gerber. “It’s not by chance that Atomic has attracted some of the biggest names in technology and was recently named the US Tech PR Agency of the Year by the Holmes Report. I’m excited to be a part of the growing Los Angeles team and look forward to working with the group to further implement Atomic’s strategic, creative and technical capabilities in southern California.”
Katie began her career at A&R Partners / Edelman, handling media and analyst relations on large consumer and enterprise technology clients, such as Adobe, Inc. and palmOne. She later moved on to represent a variety of clients including Sony Pictures Home Entertainment, THQ and Newegg.com, among others.
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