Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
Atomicons will be at a number of events this week for the global distributed conference Social Media Week, one of us will even be speaking at one. Here’s some highlights we plan to check out…
The Internet and Power: Sopa, Twitter Censorship and Who We Can Trust To Protect Us
Tuesday 2/14, 2:00-3:30 EST
When new legislation threatened some of the biggest sites on the Internet, the Internet fought back. Though SOPA & PIPA have been withdrawn for now, there’s no doubt that, in some form and some day soon, they’ll be back. Are lawmakers informed enough to craft laws that both protect copyright owners and allow the Internet to prosper - including sites like Twitter, YouTube & Tumblr?
Deep Focus Presents: An Evening of “Connectedness”
Tuesday 2/14, 6:00-8:00 EST
The evening will be an insightful exploration of how connectedness is changing the worlds of advertising, content, journalism, and civilizations — and why it represents the next evolution of humanity. This event will feature talks on how being connected to more people, more content, more data, and more information than ever before is not only evolving business and commerce, but culture and humanity as well.
Collaborative Storytelling: Transmedia and Social Media
Thursday 2/16, 3:00-5:00 EST
With an interactive introduction to this new form of storytelling, a panel of creators gets down to brass tacks on how exactly the form works, how it enhances collaboration and innovation platforms, and what it means for the future of entertainment, activism, marketing, branding and business.
Keynote: Social Technology & Analytics
Tuesday 2/14, 9:00-9:50 PST
VP of Emerging Technologies at IBM will be covering social technology, analytics and ways to manipulate tools to fit in with KPIs and campaigns.
Digital Storytelling: Influence and Successful Brand Engagement, plus Social Media Mixer
Wednesday 2/15, 6:00-9:00 PST
In an environment that rewards speed, continuity and flexibility, social media has transformed advertising campaigns and the metrics that define their success. We’ll show off case studies and best practices from leading agencies and brands, along with the analytics that proved out their success and delighted their clients.
AAU Major Mingle
Thursday 2/16, 655 ½ Sutter, 7:00-9:00pm PST
I’ll be speaking on a panel at my alma matter, the Academy of Art University, on working with folks from other majors and career paths to extend your skillset, build your network, and ultimately strengthen one’s output. Nothing exists in a vacuum, and that’s even more true now that “integrated” campaigns and projects are becoming the norm.
Keynote: How our social circles influence what we do, where we go, how we decide
Thursday 2/16, 9:00-9:50am PST
The people around us are our workaround solution to the increasing amount of choice, and the increasing amount of available information, in our world. Paul Adams, Global Brand Experience Manager at Facebook, will share stories about how people we are close to, and people we’ve never met, may or may not influence us, and explain how norms learned from people’s local culture impact how much they can be influenced.
Building Momentum for the Game Console of the Web
Friday 2/17, 5:00-5:30pm PST
Diana from Adobe Systems will discuss how Adobe has leveraged social media by working with partners like Epic, Rovio, and Zynga as well as indie game developers to amplify its unique position in social and casual gaming.
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