Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
SXSW Interactive wraps up today and music is just beginning, but what do the 200,000 people who like SXSW on Facebook prefer? Our client Swaylo, which measured influence in social media, analyzed the fans of SXSW on Facebook and we put together this infographic based on that data.
Click the image to view it large on Wired!
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