Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
Each year, The Holmes Report, an influential independent publication covering the international public relations industry, evaluates the performance of public relations agencies based on specific criteria and a survey of leading corporations and clients to select the top agencies. We’re exceedingly happy that Atomic has been named Tech PR Agency of the Year 2009.
We’re grateful to the Holmes report for the honor, especially considering the high caliber of the other public relations and social media agencies in the technology community. And as we enter our 10th year, we’re fortunate that a growing number of tech brands are coming to understand and value the differences in our viewpoint, technology and methods vs. the more prevalent opinion-based approaches still favored by most top PR agencies.
In selecting Atomic as Tech Agency of the Year, the Holmes Report states: “During a year in which clients were monitoring return-on-investment even more closely than usual, it should come as no surprise that Atomic’s distinctive analytical approach to communications - its ComContext™ process, developed before the firm took on any clients, is designed to provide agency teams with critical insights that fuel strategy, elevate creative thinking, and provide granular metrics on program performance - helped Atomic hold its own during a turbulent time in the tech sector. Founder Andy Getsey believes the firm’s analytics-enhanced strategy and creative thinking, its ability to mix traditional and digital and social media, video and search engine optimization, deliver superior results; he says clients often see a 100 percent increase on many measurement metrics after switching to Atomic. And clients from deep tech to consumer tech, from Internet commerce to digital entertainment - Verizon and Smule in mobile consumer technology, Bebo and Linkedin in social networking, Hotwire and RealtyTrac in web commerce - back that up.”
Atomic’s approach mixes classical PR and media relations with social media, video and search engine optimization, enhanced with the sophisticated use of ComContext communications analytics platform and processes for strategy building, creative planning and detailed program measurement. Atomic has powered numerous breakthrough campaigns for progressive technology, Web 2.0, consumer and entertainment brands from high profile startups like Mint.com, Bebo, and Smule, to growing mid-stage companies such as Ingres, LinkedIn and Polaroid, as well as publicly traded companies including Hotwire (an Expedia company), ArcSight, IMAX and Verizon. Many Atomic clients achieve 100% or greater improvements across numerous measures of PR program performance compared to pre-Atomic baselines (www.atomicpr.com/results).
Atomic has offices in London, Munich, New York, San Francisco, and Los Angeles.
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