Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
Andrea Collins, a national award-winning public relations and marketing professional with 10 years of experience leading account teams across technology, finance, travel and tourism, entertainment, food and spirits, has joined Atomic PR’s New York office as a Director. Andrea most recently served as a communications consultant for clients including Kashi Foods, Ibex Outdoor Clothing and Tribe Mediterranean Foods. She brings with her extensive experience providing strategic leadership for clients undergoing re-branding, crisis communications and management change.
According to Andrea, “I was attracted to Atomic PR because of its client focus, leadership in executing broad, multi-media campaigns and emphasis on analytics as a key part of its strategic and creative process. The Atomic mix has worked amazingly well for a wide range of clients.”
Andrea honed her communications experience at KSCA Strategic Communications and Vollmer Public Relations where she worked on b-to-b, b-to-c, non-profit, and community affairs accounts including for Deloitte Financial Advisory Services, VSP Vision Care and Hess Energy Marketing. Her work on the Travelocity and Texas Tourism accounts earned her a PRSA Silver Anvil, and IABC Golden and Silver Quill awards.
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