3 results tagged “Traditional media”

Traditional vs. social media? It's all just media now
Some social media purists say the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. We're not sure that's right. People often tweet and blog about what they encounter in the mass media, and the mass media often reports on memes that firs...

Update from the field - Digital and social media incredibly important; mainstream media still alive
We do a lot of blogging, blogger relations and social media work for nearly all our clients. We also follow the social media dialog pretty closely, and I was told of a meeting yesterday where a client contact said a consultant working with another department suggested going all digital and avoiding...

TV and consumer Web site traffic: a data point
Excerpt from client email: another reminder that even as the blogosphere and social media continue to increase in their importance, the "traditional media", while embattled as a business model, are still capable of delivering significant site traffic. Hi Ticker PR Team - As a follow-up ...