Intuit acquires Mint.com for $170 million : latest in string of high profile acquisitions of Atomic PR clients
Mint.com yesterday became the latest Atomic PR client acquired by a major brand in recent months. Almost exactly 2 years ago, an Atomic team met with Donna Wells, Mint.com CMO (and former Intuit CMO) and Mint.com founder and CEO, Aaron Patzer to see if there might be a good fit.
Atomic's analytics...
JPMorgan/Xign: Making accounts payable sexy, again
Xign hired Atomic to help the company create greater awareness about its on-demand enterprise accounts payable automation solution and online settlement network, and to make accounts payable strategy a key enterprise business priority.
ComContext™ analysis showed that accounts payable automation so...