Atomic PR named Agency of Record for Intuit's Personal Finance Products
Atomic has been named AOR for the Personal Finance Group at Intuit, following Intuit's acquisition of Mint.com; extending our responsibilities to include Quicken's range of personal financial management solutions. We're working with Intuit's Personal Finance Group on umbrella strategy, positioning,...
Intuit acquires Mint.com for $170 million : latest in string of high profile acquisitions of Atomic PR clients
Mint.com yesterday became the latest Atomic PR client acquired by a major brand in recent months. Almost exactly 2 years ago, an Atomic team met with Donna Wells, Mint.com CMO (and former Intuit CMO) and Mint.com founder and CEO, Aaron Patzer to see if there might be a good fit.
Atomic's analytics...