Search is more than just keywords and links
With eight years of professional involvement with search marketing on both the organic / algorithmic side and the paid side, it's surprising to see how, in many cases, the discussion tends to have a singular focus: drive traffic to my site.
Not that there's anything wrong with that - eCommerce and ...
Former Atomicon Jason Rzepka interviewed in Young Entrepreneur
Jason Rzepka, currently the VP of Public Affairs at MTV, recently did an interview with Young Entrepreneur about his current position with MTV, favorite projects, his philosophy on success, and his start in the PR business with us at Atomic. We're always happy to hear about our former teammates doi...
Social Media and PR - A Practical Primer
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Social Media and PR - A Practical Primer
All too often, the practice of PR has focused on 'Press Relations'. The PR tactic somehow became the PR objective - transmit a message, perspective, or information as widely as possible. The journalist became the target, the conduit and ...
The modern communications landscape
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The modern communications landscape is a continuum.
Social media purists have argued that the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. There is some truth to this, however it is more than offset by the influen...
PR Week lists Atomic among top 50 U.S. agencies
//via PR Week...
GRID Alternatives Names Atomic Public Relations Agency of Record
San Francisco, CA - March 24, 2009 - Atomic Public Relations (www.atomicpr.com), the leading source for alternative PR energy, today announced it has been selected as agency of record for GRID Alternatives, an Oakland-based nonprofit organization that brings solar training, equipment and resources ...
Atomic ranked #43 in 2009 O'Dwyers agency listings for PR firms of all types
Atomic was listed last week at #43 in the O'Dwyer PR News Agency Rankings for agencies of all types, not just technology specialists like Atomic. It's excellent to see so many tech agencies in and around the top 50. Later this year, we will begin expanding our offering outward from strictly tech re...
Atomic PR Wins Review for GoldenGate Software, a leading provider of high availability and real-time data integration solutions
San Francisco, CA, February 23, 2009 - Atomic PR today announced it has won the agency review for GoldenGate Software Inc., a leading provider of high availability and real-time data integration solutions. Atomic will help manage all aspects of GoldenGate's public relations program: strategic couns...
Behind the scenes: PRWeek 2008 Awards Judging in NYC
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What can tech communicators learn from the Obama presidential campaign?
A lot has been written about Barack Obama's masterful use of social media in his campaign for the White House, for example Obama's Social Media Advantage and Obama's Social Media Advantage, Act II. But there is a lot more to the success story. Let's start first with the social media initiatives, ...
O'Dwyers lists Atomic among Top 20 Tech PR firms
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Atomic featured in PR Week's 2008 Annual Agency Business Report - Moves up in Agency Rankings
For the second year running, Atomic was one of a handful of tech related agencies profiled by PR Week in their annual Agency Business Report. Thanks PR Week.
For Atomic, 2007 was a year of crossing the $5 million threshold, while preparing and investing to go to the next level in 2008. We had grow...
Atomic agency family has two large clients acquired one day apart. Over a dozen in past two years.
March 13, 2008 was an interesting day for Atomic when the agency heard that client Rapt (www.rapt.com) was to be acquired by Microsoft same day. Rapt is the leading provider of advertising yield management solutions for digital media publishers. Rapt's technology, along with its information and adv...
Atomic client LinkedIn featured on cover of PR Week, Feb 4th
Joins Atomic clients Echelon and BitTorrent, also covered in PR Week feature stories in past 90 days
LinkedIn was featured on the cover of PR Week on February 4th, following other Atomic clients Echelon (NASDAQ: ELON) who got the cover November 4, 2007 and BitTorrent, who was featured in a majo...
Atomic's video team keeping busy
Atomic's video team has been producing some interesting things and are in production on nearly a dozen assignments from green tech to HD chips to social networking.
Here's the CEO of Mint.com; making his small screen debut in the first of a series of video podcast segments on financial management f...
Atomic's Digital Ops team wins pure SEO/SEM assignment
Atomic very recently won the global public relations review for Vurv (www.vurv.com) - an on-demand talent management company. Separately, Atomic's Digital Operations team also won the contract for Vurv's pure SEO and SEM campaigns. That probably came as a bit of a surprise to the search agencies p...