ArcSight
Assignment
ArcSight hired Atomic in early 2009 to elevate the company's
profile in the larger security and business media and expand the
positioning of the company to a broader category of enterprise
threat and risk management. In addition, ArcSight product news
had received minimal coverage even fr...
Re-introducing SIEM and ETRM leader ArcSight to the UK media
ArcSight approached Atomic's UK office after a five month engagement with Atomic in the US with a goal to launch its latest security products in the UK.
In eight short weeks, Atomic PR UK successfully launched two ArcSight products, generated total of 27 pieces of coverage (compared with 11 articl...