Directed creativity

There are too many messages and too much content moving too fast today to stake any brand’s PR and social media investment on subjective creativity without technical firepower. The ability to detect, understand and act on subtle, changing details in addition to nailing big picture creativity is critical to resonating consistently.

Atomic’s analytics-guided approach helps our teams and clients notice subtleties, develop sharper insights, generate smarter strategy, and come up with more informed creative ideas constructed to connect with specific individuals and communities. Then we measure like crazy to make sure our ideas are truly working the way we want them to.