Atomic Named Lead Global Agency of Record by Leading Open Source Database Management Software Provider, Ingres
San Francisco, CA - March 19, 2008-- Atomic Public Relations (www.atomicpr.com), the leading source for alternative PR energy, today announced it has been selected as lead global agency of record for Ingres (www.ingres.com), a pioneering open source database technology brand and a leading provider of open source database management software. Atomic will provide strategic consultation, classical PR services in print, broadcast, and online media - plus related services in emerging media and digital video for the next phase in the Ingres PR program. Budget is undisclosed.
"Atomic's perceptive analysis of the open source database category, breadth of vision, and cultural fit stood out from the other very good agencies that made our final list," said Tracy Eiler, Ingres senior vice president of corporate marketing. "And their fusion of creativity and classical PR skills, with more technical capabilities in emerging media, digital video and SEO/SEM bring a lot of possibilities to the table for the next phase of brand communications for Ingres."
In November 2005, Garnett & Helfrich, a private equity firm, purchased Ingres assets out of CA and formed Ingres Corporation, and began to offer the company's products and services under an open source license. Today, Ingres open source database technology is in use by more than 5,000 enterprise and public sector customers in critical business environments worldwide.
"It's an honor to be working with Ingres, a steady and innovative pioneer in open source database technology," said Andy Getsey, Atomic co-founder and CEO. "The Atomic team looks forward to bringing the world up to speed on the brand's untold story and to introducing a new generation of developers and customers to the Ingres open alternative."
About Ingres Ingres Corporation is a leading provider of open source database management software. Built on over 25 years of technology investment, Ingres is a leader in software and service innovation, providing the enterprise with proven reliability combined with the value and flexibility of open source. The company's partnerships with leading open source providers further enhance the Ingres value proposition. In particular, Ingres is working with leading business intelligence providers to deliver appliances that combine the benefits of open source with advanced reporting and data analysis capabilities. Based in Redwood City, California, Ingres also has major development, sales and support centers throughout the world, supporting thousands of customers in the United States and internationally. For more information, visit www.ingres.com.
Ingres is a registered trademark of Ingres Corporation, and Project Icebreaker is a trademark of Ingres Corporation. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
About Atomic Public Relations
Alternative PR energy
Atomic Public Relations has deep experience with top brands in technology, consumer tech and digital entertainment; classical PR skills and relationships in broadcast, print media and the blogosphere; and leading edge capabilities in new media, digital video, SEO and SEM.
Then we bring some science. Visualization apps, analytics and efficient systems sharpen strategy, enhance creativity and drive better results. Usually 100% better or more, across numerous measures of PR goodness.
Atomic's clients span public companies like Verizon (NYSE: VZ), Infinera (NASDAQ: INFN) and Echelon (NASDAQ: ELON); fast growing mid-stage companies such as LinkedIn, Hotwire, and RealtyTrac; and exciting start-ups like Mint.com, BitTorrent and imeem.
