A diverse crowd of partygoers converged at the 111 Minna Gallery in San Francisco to help Atomic Public Relations celebrate its 5th Anniversary.
Guests explored the paintings and installations of "5 ways to see" and took in Qoöl, the world-famous weekly dance club hosted by SF DJs Jondi & Spesh. Regular "Qoölios" mingled with executives of Bay Area technology, consumer and entertainment companies; members of national and localmedia; a throng of artists and designers; and dozens of Atomicons.  
The crowd grooved to eclectic beat goodness courtesy of Jax, Hyper D, Geeno, Syd Gris, Jondi and Jerry Bonham, and grazed on a tasty Mediterranean spread by Ali Baba's Cave, while SHAKERS Vodka provided the cocktails.
Local fashion photographers Justin Lewis and Marcy Mendelson documented the festivities for posterity, and stylist Magen Farrar powdered noses - the only parts of the night that didn't shine.