Services

Strategic consulting
Atomic is available for select short–term assignments and point–topic consulting engagements, in addition to our agency of record relationships. From providing non–clients with ComContext™ Analysis to evaluate comparative effectiveness of their existing PR programs – to assisting startups with foundation positioning, messaging and launch programs – to assisting with Web communications planning – to training executive spokespeople – to crisis management – to planning and executing internal communications programs – Atomic is happy to help.

Research, positioning, messaging
Atomic's ComContext™ analytics provide a proven framework for gaining competitive insight, creating credible positioning and articulating message sets that will resonate from the marketplace to the culture. ComContext provides clients a comprehensive, objective review of competitive positioning, messaging content, announcements, media coverage, influencer opinion, key trends, and PR strategies across defined sets of companies, products, individuals, events or other baselines for comparison. It provides metric benchmarks and qualitative interpretation across a number of key dynamics to determine what various companies and individuals are saying about themselves and when relevant, their competitors, and to gauge how the marketplace is receiving and evaluating those messages. Atomic uses the resulting insight to help clients establish strong positioning and articulate memorable themes and stories that will help enhance or shift existing marketplace perceptions, address key issues, and align with topics and trends that have their own independent momentum. The great care Atomic takes in research, positioning and messaging is responsible for a great many remarkable increases in coverage volume, message accuracy and market awareness among the agency's clients.

Content creation
The agency possesses a strong stable of in–house writers across every team, who are adept at creating highly professional content for pitches, press releases, media alerts, backgrounders, press kits, op eds, contributed articles, Featurewire and NAPS releases, whitepapers, video scripts, etc. We have also assembled a pool of top outside resources for specialized assignments such as speeches, highly technical white papers, web content, etc. Whatever the content need, Atomic can manage it.

Analyst and influencer relations
Atomic maintains active relationships with top industry and financial analyst firms, as well as critics, reviewers, bloggers and other influencers in the technology, consumer and entertainment categories. We help our clients understand analyst business models and research methodologies, as well as the motivations and interests of various important commentators. We analyze existing opinions and worldview; and assist in targeting and ranking the right analysts and influencers when putting together client programs. Once a program is up and running, we assist in the development of appropriate content for meetings, research report schedules; submit for briefings, disseminate information, schedule appointments; prepare clients for meetings, and maintain the consistent interactions that are important to building productive ongoing influencer relationships.

Media and blogger relations
Atomic has warm, current relationships and a strong track record generating traction across the full spectrum of business and consumer media and other channels – broadcast, print and online media outlets and top daily, financial, business, technology, trade, entertainment, lifestyle, vertical and narrow special interest titles, plus an incredibly wide range of bloggers; from those with huge mainstream audiences, to those with smaller, but highly influential readerships.

Guided by ComContext™ and one of the industry's best arrays of specialty PR tools, Atomic's careful targeting and customized communications with journalist and other influencers, and orchestration of multi-channel activities consistently generates a greater volume of more strategic media coverage and outside-media dialog for our clients than any of their previous approaches. Media relations services include planned announcements, proactive story pitches, press release management, white paper and contributed article placement, press conferences, media tours, Broll, VNRs, podcasts (from Atomic's own production studio to partnerships with outside providers), editorial calendar management, speaking opportunities programs, awards submissions, review programs, white papers, case studies, blogger relations, fast–reaction breaking news pitches and guerilla programs.

Tours and events
Atomic provides a broad range of tour, event support and event management services. Media tour support includes targeting, booking, spokesperson prep and onsite or online accompaniment for meetings and tour follow–up. The agency provides complete logistical and PR support for press conferences, as well as media relations support for events our clients attend. In addition, the agency is capable of providing more complete logistics, partner relations and media relations support for special events hosted by our clients, from summit meetings and roundtables to full–blown industry events.

SEO, social media
Atomic's combined communications expertise, Web 2.0 era skills and understanding of the new media landscape ensures that client communications remain integrated and reach the widest possible audience as they travel back and forth between the physical world and the Web. Atomic teammates agency wide are skilled in blogger relations, search optimization for press releases and other content and leveraging Web 2.0 concepts for greater PR program impact. In addition, Atomic's specialized digital operations team helps clients manage their online identity and presence, offering consulting and execution services spanning:

• Paid and organic search marketing and communications
• Blog design and blogging strategy
• Multimedia
• Social media
• Social networking
• Targeted banner/display advertising
• Web– and microsite development

Video and podcasting
"Video- and podcasting are powerful methods for bringing a story to life — showing instead of telling; transcending written words with sound and visuals. They also expand the number of web and mobile channels from which interested parties, from media to bloggers to "civilians", can find, engage with and share relevant content. Atomic provides a full range of creative, production and distribution services through our own internal digital media team and fully equipped production studio, and a spectrum of top partners.

Guerilla operations
In addition to the agency's strength in traditional and emerging media relations, tours and event management, video and other key elements of a full communications program – Atomic teams af good at coming up with clever and often unexpected capers, stunts and initiatives that mesh well with our clients' brands and strategies, and add some extra punch to a program at just the right time.

Spokesperson coaching
Atomic helps clients to carefully select and develop the right spokespeople. Then we work directly with spokespeople to develop a working understanding of how the media world operates, and how to manage interview opportunities to generate communications results that will support their objectives. Atomic's spokesperson training and practice methods help spokespeople become comfortable with the interview dynamic, understand how to prepare properly and tailor strategy for each interview, learn how to stay in control and on–message even under unexpected circumstances, and master the ability to deliver on–target sound bites that will drive relevant and useful coverage.

Internal communications
Atomic helps client companies prepare for and manage change — such as mergers, layoffs, reorganization, re–branding, etc. We assist in maintaining ongoing internal dialogs about important issues to align employee understanding and effort with organizational business goals and strategies. We work closely with all related departments, including executive management, human resources, corporate communications, training and operations. Our programs typically draw upon the visibility and leadership of executives, managers and supervisors in face to face contact to drive education and build cultural credibility. Program communication channels include a balance of formal and informal vehicles such as e–mail, voice mail, newsletters, videos, the corporate intranet, meetings and special events.

© Atomic Communications, LLC